How Should You Approach Social Media Marketing as a New Business?

You will be looking at all your marketing options if you're trying to grow a relatively new business. You may certainly turn your attention to social media and understand that there is a potential goldmine here when it comes to prospects and future customers. Yet, where do you start? And how do you make sure that your money will be well spent?

Establishing a Formal Strategy

The first thing you need to do is to come up with a formal strategy. If you go about this in a haphazard way, you are not likely to get traction and could end up wasting resources and money.

Targeting Your Prospects

Figure out which platforms make the most sense for your business. In other words, where do your prospects tend to mingle? Business-to-business organisations may find LinkedIn to be one of the best solutions, while B2C companies could benefit from a presence on Facebook, Instagram or others.

Organic or Paid?

When it comes to social media, you can choose the organic approach or establish a paid media budget. If you go down the organic road, you'll only be able to reach people who follow your pages (together with their friends or network), and your growth may be relatively slow. Certainly, you can boost some of your posts by establishing a smaller budget, where you will pay a certain amount for clicks, actions or views. With a full paid social media advertising campaign, you'll be able to reach anyone using granular search capability. Still, this type of advertising can be highly specialised, and you'll almost certainly want to work with an agency to get the best results.

Being Selective

Don't be tempted to spread your resources too thinly by trying to establish a strong presence on a range of different platforms. It is best if you choose two or maybe three at a maximum and concentrate your attention there.

Building Your Presence

One of the first steps will be to build a page or presence on each platform, and you should take the time to do this carefully. This will be your shop window to the world, and you must represent your brand strongly and professionally. In this situation, there is a right way to do it and a lot of wrong ways that you should avoid.

Your Best Approach

So, if you want some support, you should work with a digital marketing agency. They'll know the tricks of the trade and can help you to avoid any pitfalls as you grow.

For more information, contact a full-service digital marketing agency near you.